Enter your product idea to win free advice from experts, live, during a session at the Health & Beauty Expo (HBA), June 18-20 at the Jacob K. Javits Center in New York City.

Participants may register in two categories, using natural and sustainable ingredients: The New Health and Beauty Product category, for a product that is still in the concept or market testing stage; or the “Reformulating” category, for a product that already exists on the market that you want to reformulate using one or more natural ingredients.

The panel from the conference session, “How to Become a Stay Leader in the Consumer-driven Trend toward Natural and Sustainable Ingredients” will select one winner in each category, who will learn what works, what doesn’t and why.

The panelists are Dr. Georgia Duerst-Lahti, DLG Naturals; Curt Durfee, Twincraft Soaps; Funlayo Alabi, Shea Radiance; and Jody Weiss, Peacekeeper Cosmetics.

To enter, send an email to [email protected], with the following:

1. Category (New or Reformulating).
2. Your name, company.
3. Email address and phone number, web address.
4. Type of product (e.g., face cream, after sun beauty, hair conditioner, skin brightener).
5. In 50 words or less, tell the panel about the product, your concept, and questions.
6. List of ingredients (actual or that you’re considering).